What Do Outcome Programs Need to Create Revenue?
From a vendor’s perspective, the central purpose of an outcome program should be to grow revenue and profit. That’s achieved by creating measurable improvements in the customers’ businesses. [...]
Creating Customer Success
Creating Customer Success Podcast with Paul Henderson
WEBINAR OUTCOME BASE CUSTOM SUCCESS
Webinar Outcome Based Custom Success Customer Success Webinar Series Outcome-based Customer Success: Moving Past Adoption Date Held: Thursday, August 15, 2019, 2:00 PM MDT In this webinar, [...]
Why Vendors Should Propose Projects Not Products
To increase revenue, technology vendors should stop trying to sell their products. Traditional Sales We teach technology sales teams to seek out a problem the customer [...]
What Travel Agents Can Teach Technology Vendors
Travel agents have learned not to sell their products. They’ve become much smarter than that. Travel Agents’ Products When we book a holiday, there’s a long [...]