TWO-DAY WORKSHOP — ADAPTING YOUR CUSTOMER ENGAGEMENT TO CREATE INCOME FROM OUTCOMES
In this workshop, you’ll map out your overall customer engagement model. And you’ll plan how you’ll begin your program.
The foundation of this workshop is the Power of Six:
- There are six decisions you need customers to make for you both to prosper
- There are six emotions the customer needs to feel to make each of the six decisions
- There are six steps in an outcome lifecycle to create the six emotions that will get the six decisions
We’ll help you design the six steps in your outcome lifecycle.
Everyone will come away with a clear idea of how they can engage customers, using outcomes, to drive the business.
But you won’t try to do everything at once. Your program is an evolution, not a revolution. We’ll help you decide how you want to begin.