Few businesses would feel they could not create more revenue or earn more profit. Perhaps churn is higher than you’d like. Or expansion revenue isn’t where you expect. Or new business (new logo) revenue isn’t what you’d hoped. Or margins aren’t at the right level.
These issues point to Unrealised Income. Unrealised Income exists when revenue and profit aren’t yet at a level you can achieve. Even businesses performing well feel they could do better. And as you improve revenue and profit performance, you also drive up your company valuation.
Maximising financial performance for your company should benefit your career. That will increase your personal income. And who wouldn’t like their personal income to be a bit higher?
You’ll enable a core business outcome which your customer’s higher management will regard as a success. And that will improve their revenue and profit as well.
So, Unrealised Income applies at the company, personal and customer level.
Eight critical problems combine to create Unrealised Income. We call these the Un Problems. Income from Outcomes addresses all eight: