Step 1 – Why Outcomes?

Help key people in your business understand why they should adopt an outcome-based approach to engaging with customers.


Step 2 – How Outcome-based Customer Success Works

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Step 3 – Outcome Workshop

We’ll provide more detailed education on how to make Outcome-based Customer Success work for you. We’ll then facilitate a one-day workshop with you and your key people. You’ll apply the general principles from Steps 1 & 2 to your own business.


We’ll begin by reminding attendees at the workshop of the key ideas they’ve already learnt in Steps 1 & 2.

We’ll then move into the practical exercises. We will-

  • Choose a Success Outcome your business will serve
  • Define your customers’ Buying Cycle
  • For one segment of your customers, define your Customer Lifecycle
  • Identify the Outcomes you need to achieve at each step in the lifecycle
  • Conduct a high-level execution capability analysis

At the end of the workshop, you’ll have a clear idea of how to apply Outcome-based Customer Success to your business. And a lifecycle for at least one segment of customers.

The price for the Outcomes Workshop, including the additional online tuition, is USD 4,900.


Step 4 – Execution Planning

In this step, we’ll help you plan the staged rollout of Outcome-based Customer Success. We recommend beginning with a pilot program and will help you build a practical approach for your pilot.

The level of assistance we provide after setting up the pilot will be up to you. You may feel you can proceed without further assistance.

The price for this stage will vary depending on the level of help you’d like from us.