Developing Your Product Roadmap to Drive Growth

Your Success Outcome (the core business outcome you help customers achieve) provides an excellent lens through which to examine new products and services you can develop or new markets you can attack. The approach produces alignment across all departments on the what should be developed and the prioritisation in your product raodmap. It eliminates ad-hoc decisions on new features and functions and helps focus R&D/ product Development on items that will make a big difference to your business. You’ll use a model known as BEND Growth.