For most vendors, it’s tough to break into a new industry. A lack of reference accounts in the new industry often proves the biggest challenge. Outcome-based Customer Success provides a new way to overcome this challenge.
You currently serve a success outcome in one industry. There will be other industries with a similar success outcome. Instead of industry references, you can use outcome references ie your ability to enable a success outcome common to both industries.
This overcomes the need for industry references and provides entry to the new industry.