In Step 2, key people will learn the fundamentals of Outcome-based Customer Success. By subscribing, you’ll have access to online tuition. We provide a series of videos, exercises and tools to educate the key people in your business.
In the ‘Why Outcomes?’ videos, we introduced Product Outcomes and Success Outcomes. We discussed the benefits of focusing on Success Outcomes.
You’ll now dive more deeply into Success Outcomes. We’ll show you how to choose the Success Outcome your business serves. As part of this section, we’ll introduce Success Hierarchies.
We’ll then introduce a framework called DEEP Engagement. DEEP Engagement identifies four phases of engagement with customers. You can use this framework to develop an engagement model covering your whole customer lifecycle.
Next, we’ll look at each customer-facing department’s role in Outcome-based Customer Success.
We’ll consider their part in enabling Success Outcomes for the customer.
We’ll then do a deeper dive into Sales and look at Outcome-based Selling.
Finally, we’ll consider implementation and the steps you’ll go through on the road to Outcome-
based Customer Success.
At the end of this education, you’ll understand the key principles of Outcome-based Customer
The subscription gives you ongoing access to this content. You’ll need ongoing access for new people
joining the company or those changing roles.
The annual subscription fee is USD490 per company per annum. Included in this price are –
- access to the online tuition
- an initial 50-minute consult with our founder (Paul Henderson)
- membership of Outcome Leaders Club