2 Minutes on Outcomes – Video 1 – A New To-be State
#CS #outcomeleaders #outcomes #customercentric #CSM #incomefromoutcomes
Benefit vs Outcome – What’s the Difference?
A great question! Alejandro La Rocca asked me, ”Paul, [...]
What is a Useful Business Outcome?
The purpose of enabling a business outcome for [...]
What Do Outcome Programs Need to Create Revenue?
From a vendor’s perspective, the central purpose of [...]
Why Vendors Should Propose Projects Not Products
To increase revenue, technology vendors should stop trying [...]
What Travel Agents Can Teach Technology Vendors
Travel agents have learned not to sell their [...]
Why ROI Doesn’t Help in Selling Technology Products
Showing Return on Investment on technology products won’t [...]
Changing Customer Success from ‘Moving Away’ to ‘Moving Towards’
For subscription-pricing vendors, solving a customer problem no [...]
Using Outcomes to Increase Product Adoption
Technology vendors can act like a bad hamburger [...]